Embracing tech in your business

More and more we are seeing the use of technology being developed to assist in the management of small business. If you're a small business owner and are still resisting the use of technology in your business, you're getting in your own way. In today's world technology is crucial to keeping pace with competitors and achieving success.

Here's 8 tips to embracing tech in your business.

1. Put your digital glasses on
Look at every part of your business through a 'digital lens'. When you hear the word 'technology', think about how it could apply to all aspects of your business, not just IT and Marketing.

2. Streamline your in-house systems
Smooth running in-house management systems are crucial and can have major effects on how a business runs both internally and externally. Bookkeeping, invoicing and cash processing are all activities that can be made easier with the help of technology. Standardised products can take a burden off you, save you time and assist you in understanding where your business stands in 'real-time'.

3. A website is a must
And it needs to be mobile-friendly. More traffic now comes via mobile apps than desktop computers. Customers will almost definitely check you out online before making contact so not having a website essentially puts you out of the picture.

4. Brand building takes time
A good online presence takes work, time and patience. It's about gently letting people know what you're up to and creating a conversation. And ensure your content has personality, social media should be just that...social, human, content your audience can relate to.

5. Audience is key
Understand your target audience and the audience of each social media platform...they are all different. SME's need to be active on the platforms where your customers are.

6. Talk to a 'tech head'
If you're not up to speed on the latest technical possibilities for your business and how to enact them, find yourself a 'digital mentor'. Someone who can explain things like the cloud, SEO and social media to you in language you can understand and how to apply them to your business.

7. Employ the right people
The old adage 'your business is only as good as the people who work in it' stands true. If those who work for your aren't as efficient, motivated or skilled as they could be then your business will struggle no matter what technology you embrace.

8. Just ask
See a website you like? Contact the business and ask who developed their site. Hear about some great software? Ask the user where they sourced it. Generally small business people are happy to help each other out.

If you need help talk to our Business Advisors, we are here to help you streamline your business and achieve success. And as Xero Gold Partners we are highly skilled in being able to help you maximise the benefits of technology in your business.


Suite 2

50 Upper Heidelberg Rd

Ivanhoe VIC 3079


PO Box 500

Ivanhoe VIC 3079


03 8850 3333


03 8850 3330