Marketing

How to Grow Your Business eBook

If you're ready to grow your business, our free guide will help. Download the How to Grow Your Business eBook to learn 10 st...

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Five top ways to research your market

It's easy to come up with a number of business ideas but to make sure your idea is viable and can be run at a profit, you'll ...

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Creating a promotional plan

The ideal promotion plan is one that results in clear steps you can put into action immediately. This means concentrating on ...

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Ten marketing priorities when you start your business

1. Build credibility quickly Why should people buy from a new business? Your first challenge is to overcome their doubts by b...

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Gain customer loyalty and keep your regulars for life

Long-standing customers form the backbone of a strong, well-established business. Make it your mission to ensure that the vas...

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Ways to identify new markets and customers

If you want to grow your business, you’ll need a strategic plan – which should include how you’ll find new customers an...

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Use focus groups to understand your customer

Two examples of this effective technique show you how you can set up your own focus groups.The concept of focus groups simp...

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10 ways to build a competitive advantage

A competitive advantage is something that you offer or have that the competitor does not. There must be some compelling reaso...

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Sure-fire marketing plan in eight easy steps

If you’re serious about getting the best value you can for your marketing budget, you’ll need to develop a marketing plan...

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