Using Smart Goals to Achieve More

As a small business owner, you’re likely always looking for ways to achieve more. Maybe you made a New Year’s resolution about it. You might have resolved to make more money, find more clients, or grow your business. It’s fantastic to have an idea of what you want to do, but how will you know whether or not you’re successful? That’s where SMART goals come in. SMART goals help you…  Read more

6 Proven Ways to Improve Your Content Writing

When it comes to writing for blogs, not all content is created equal. Many articles are rushed, poorly written, and lack the research to back them up, all of which can drive away traffic and leave visitors with a negative first impression. The good news is that with the right know-how and a bit of effort, virtually anyone can dramatically improve their writing skills. Below are some of the most…  Read more

How to write for an online audience

Most business owners appreciate that online marketing is increasingly important for sales and growth, but drafting effective web copy can be an intimidating prospect. The good news is you don’t need a background in marketing to master the basics of effective web writing. You just need to know a few guidelines that can make your copy more engaging to an online audience. Here’s how. 1. Think like your customer Knowing…  Read more

Optimizing Your Website for Local Searches

Local search engine optimization (SEO) is an important part of any online marketing strategy for traditional businesses which service a specific geographical area. Local SEO works in much the same way as normal SEO, although there are some important differences to consider. Taking the time and trouble to optimize your website for local is essential due to the fact that about a fifth of desktop queries and more than half…  Read more

4 Tips for Improving Your About Page

Every website should have an About page. It exists to capture the very essence of your business by reeling in your target audience and inspiring them with your story. The About page is more than just a brief biography or a list of achievements; it should be something that forges a connection with your readers and gives them a reason why they should choose your business. Crafting an unforgettable About…  Read more

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