Alice Rush

Professional Overview

Alice has worked in accounting and business advisory since 2014, specialising in a range of services including; Taxation, Forecasting, Capital Gains Tax (including small business concessions), Deceased Estates, and strategic business planning to help clients achieve sustainable growth and long-term success. Known for her ability to simplify complex financial data and provide clear, actionable insights, Alice empowers clients to make confident decisions that align with their goals.

Qualifications & Experience

• Bachelor of Business (Accounting)
• CPA Australia Member
• Leadership and Development Training – Melbourne Business School
• Career Highlights: Building strong, lasting relationships with clients and celebrating key business and personal milestones throughout their journey.

Personal Approach

Alice fosters genuine connections with her clients, acting as a trusted sounding board and sharing her expertise to create clarity and confidence. She is passionate about delivering transparent, client-focused solutions that align with O’Brien’s holistic approach to financial wellbeing, enabling business owners to focus on growth and enjoy a balanced lifestyle.

Beyond the Desk

In her leisure time, Alice plays field hockey for KBH Hockey Club and contributes around the club. In the off season, she enjoys a Saturday morning parkrun and walking the family Labrador, Nora, which helps bring balance and perspective to her professional life.