Are you feeling overwhelmed at the thought of having to market your business?

You are not alone. Marketing is one of the first things to slip for busy business owners. In today’s fast-paced business world, marketing is crucial for success yet it’s often pushed aside due to lack of knowledge or time.

In this short video, our Marketing Manager Lisa Sweeting, shares three key marketing tips that can drive your business forward without overwhelming your schedule. Perfect for entrepreneurs seeking effective, manageable marketing strategies.

 

Please contact us if you would like support in effectively marketing your business.

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Video transcript

Lisa Sweeting:

Do you find yourself overwhelmed by the day-to-day tasks of running a business, feeling like there’s no time left for marketing?

In today’s fast-paced business world marketing is crucial for success yet it’s often pushed aside due to lack of knowledge or time but what if I told you there are three key marketing initiatives that could make a significant impact without consuming all your time?

Firstly, it’s essential to be crystal clear on who your target audience is and understand their needs
deeply. This clarity allows you to tailor your marketing efforts more effectively ensuring that your message reaches the right people and resonates with them. When you speak directly to the wants and needs of your audience your marketing becomes more impactful.

Secondly, develop a focused content marketing strategy. Share your expertise and insights that solve your customers problems. This not only positions you as an authority in your field but also helps with SEO, driving more organic traffic to your site.

Finally, don’t underestimate the power of email marketing, it’s a direct line to your customers. Segment your audience to provide tailored content that speaks to their needs. Even a simple
monthly email can keep your business top of mind, fostering loyalty and repeat business.

Remember effective marketing doesn’t have to be overwhelming. Focusing on understanding your audience, creating valuable content and maintaining direct communication can create a strong
foundation for the growth of your business.

I’m Lisa Sweeting, contact me at O’Brien Accountants and Advisors to discover how we can support your marketing efforts and drive your business forward. Thank you.